In a recent exclusive interview with CNBC, George Zhao, the CEO of Honor, a Chinese smartphone company, emphasized the crucial role of data security in harnessing the transformative power of artificial intelligence (AI). Zhao highlighted the fact that AI advancements are only valuable if user data is protected. This is particularly relevant in light of Apple’s announcement regarding the rollout of personalized AI tools in the U.S. this fall. Honor has already integrated various AI functions into its smartphones, such as the ability to open text messages and notifications by simply looking at them, or streamlining processes by linking apps seamlessly.
At the Mobile World Congress in Shanghai, Honor introduced new AI tools designed to detect deepfakes in videos and simulate lenses to reduce myopia during extended screen usage. Zhao emphasized the company’s commitment to on-device AI operations, where personal data remains limited to the smartphone itself. Unlike AI tools that rely on cloud computing, Honor’s approach ensures data security and user privacy. Zhao stressed the importance of this principle, stating that AI would be rendered worthless without adequate protection of user data.
Zhao noted the diverging paths in AI development, with network (cloud) AI becoming increasingly powerful. However, he believes that on-device AI will grow in its capabilities and empowerment of consumers, providing more personalized support and interactions in the future. Zhao raised concerns about the energy consumption and data privacy implications of cloud-based AI applications, particularly those requiring extensive computing power beyond the capabilities of smartphones. Balancing AI capabilities with energy usage and data security presents a significant challenge for manufacturers.
Looking ahead, Zhao envisions a future where mobile end devices empower and enable individuals. Honor’s Magic V2 folding phone, recognized as the “Best Smartphone in Asia” at the Shanghai MWC, exemplifies the company’s commitment to integrating AI functions into their devices. The upcoming release of the Magic V3 in July will showcase Honor’s latest AI features, further solidifying their position at the forefront of AI innovation in the smartphone industry.
Safeguarding user data in the age of AI is paramount to realizing the full potential of artificial intelligence. Honor’s emphasis on on-device AI, data security, and user privacy sets a standard for responsible AI development. As the AI landscape continues to evolve, striking a balance between technological advancements and ethical considerations remains a critical aspect of future innovation.